HigHER Self CEO SWOT
Know Your Starting Point
In business terms, before you can grow, pivot, or innovate, you need a clear picture of where you are right now. That’s where SWOT comes in.
Quoting Wikipedia a “SWOT analysis evaluates the strategic position of organizations and is often used in the preliminary stages of decision-making processes to identify internal and external factors that are favorable and unfavorable to achieving goals”. So if your life if your business and you want to run it as the CEO, you need to know you, your energy, your habits, your identity.
SWOT isn’t just a spreadsheet exercise. It can be a mirror. It’s about brutally honest self-reflection paired with strategic vision. It’s about identifying where you excel, where you need support, and what external forces can help or hinder you. Here’s how it breaks down for your life:
S - Strengths
These are your superpowers: the skills, traits, and resources that give you leverage and make you unique. Things that come easy to you. Maybe you’re disciplined, creative, resilient, or deeply empathetic? Spend time to recognise them. Celebrate them. These are your strategic advantages in building the life you want. You can also ask the people closest to you to get more input.
W - Weaknesses
No one is perfect. And weaknesses aren’t failures, they’re just gaps in your current system. Maybe you struggle with time management, people-pleasing, or overthinking. Being honest here isn’t shameful. It can be quite liberating. Find your blind spots. You can’t upgrade what you don’t see. And there is almost no skill that cannot be learnt.
O - Opportunities
Opportunities are external factors that could accelerate your growth if you notice and act on them. Mentors, communities, courses, or new mindset shifts. Maybe it’s a personal opportunity: more time to focus on health, or a chance to speak your truth in relationships. Mapping these is about recognising leverage points in your environment derived from your strengths.
T - Threats
These are forces that could hold you back or derail progress. Toxic relationships, financial pressures, limiting narratives, or even your own self-sabotaging patterns. These stem from your weaknesses. Creating awareness means preparation.
SWOT in Action
When I first applied SWOT to myself, I realised: my biggest strengths are curiosity and adaptability, but my tendency to overthinking and avoid risk are major weaknesses. My opportunities included online communities, coaching certifications, and growing interest in holistic wellness. My threats? Self-doubt and lingering perfectionism that prevents me from taking action at all. Now that I have this clarity, I can see where to focus, what to protect, and what to let go. For the first time, my decisions weren’t just reactive they were intentional.
Your HigHER CEO SWOT Excercise
Grab a notebook. Draw four quadrants for S, W, O, and T.
Fill in each quadrant honestly. Ask yourself:
- Strengths: What are my unique powers?
- Weaknesses: Where do I stumble or resist growth?
- Opportunities: What external factors can I leverage?
- Threats: What external or internal forces could derail me?
Highlight 2–3 key items per quadrant to focus on. This keeps it actionable, not overwhelming.
Use this as your roadmap. Strengthen your strengths, mitigate your weaknesses, seize your opportunities, and prepare for threats.
SWOT isn’t about judging yourself, it’s about getting strategic awareness. CEOs don’t guess; they assess, prioritise, and act. When you do the same for yourself, you stop drifting and start designing. Every decision, every action, every pivot can now align with your identity and your vision for a HigHER life.